This is my attempt to create some interesting musings, uberservations and, perhaps, insights on both my personal and professional life.

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Thursday, April 13, 2006

Trader Joe's Top Ten List

My family shops almost exclusively at Trader Joe's. We love it. A friend of mine, Dean Johnson, told me that TJs recently released their top ten list of most popular items, by items sold.

1. Charles Shaw Wines
2. Mandarin Orange Chicken
3. Nuts About Antioxidants Trek Mix
4. Lite Shredded 3 Cheese Blend
5. Extra Virgin Olive Oil
6. Trader Darwin's High Potency Chewable Multiple Vitamin & Mineral Formula Dietary Supplements
7. Crumbled Gorgonzola Cheese
8. Dark Chocolate Covered Espresso Beans
9. Trader Giotto's Pizza Formaggi (Four Cheese Pizza)
10. Cheese & Green Chili Tamales

In looking at the list, the 2 Buck Chuck at doesn't surprise me at #1, and the Orange Chicken isn't terribly suprising, even though we have only sampled it once. But I must say that positions 3 - 10 are shocking. Crumbled Gorgonzola Cheese? Antioxidants Trek Mix? How did my beloved 4 Cheese Pizza drop to #9? How did Shreaded Spoonfulls miss the list? How is it possible for the Fruit Leather to miss the list?

These questions will keep me awake for weeks. Frozen waffles? Milk?....

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